| Highest sales |
| Tuesday, 07 February 2012 00:00 |
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The BMW Group concluded 2011 with its best sales result ever. BMW brand sales rose 12.8 per cent in 2011 to reach a total of 1,380,384 vehicles, the best sales level in its history (previous year, 1,224,280). In December, a total of 128,182 vehicles were delivered – an increase of 10.9 per cent. “2011 was an excellent year for the BMW Group. We have clearly attained our sales target of over 1.6 million vehicles and our models continue to be in high demand right across the world,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, at January’s North American International Auto Show (NAIAS) in Detroit. The clear front runner in terms of growth is still the X3 as it grew at a rate of 156.4 per cent and the 5-Series solidified its position as segment leader with a total of 310,050 vehicles delivered to customers in 2011. The 7-Series also continued to perform well with sales up 4.5 per cent from last year. The US was the company’s largest single market and BMW the number one premium brand in 2011. |









