Czech visual artist Andy Reiben was invited by BMW dealer Karlovy Vary to create a unique and colourful work of art with a brand new 3-Series.

To do this, he used a number of specific painting pigments that significantly use the light and angle of view. In addition to iridescent and fluorescent paints, Reiben used photo luminescent paints  on the entire surface of the car which make the car glow in the dark, creating a completely new and different artistic experience and appearance.

“It was a big challenge,” said Reiben next to the finished work, which stands in a specially created area of the BMW showroom. He added: “I wanted to abstractly express passion and dynamism and therefore each part of the bodywork is different and tells a story. The painting comes to life in intense light as well as in the dark and creates the illusion of unbounded light.”

Many important artists from around the world, such as Andy Warhol, David Hockney, Jenny Holzer, Frank Stella, Jeff Koons, Robert Rauschenberg and Roy Lichtenstein, have participated in similar art projects in the past.

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